A FAMILY AFFAIR…

-     This mother & daughter team went into business in November 2001, opening the successful women’s clothing boutique J Ashley. Dianne is a retired teacher graduating from Florida State University. Ashley has a degree from Vanderbilt University in civil engineering.

-     Both women have a critical eye for fashion, outfitting their shop in hip, upscale styles for casual, business, and formal occasions. “Jacksonville has no high-end department stores and was in desperate need of a great place to shop,” says Ashley, “so we decided to open a shop that has great clothes you can’t get anywhere else in this market.” The pair spends considerable time in New York, Atlanta and Dallas at buyer’s markets.

-     They want their customers to come back again and again, not just because of the selection of clothing but because of the friendly atmosphere and overall shopping experience.

-     J Ashley has been voted best in class several years running by The Jacksonville Magazine, as well as being recognized by Condé Nast Traveler.